Southwest Airlines is committed to providing a stable work environment and is seeking a Product Strategy Intern for Summer 2026. The intern will contribute to initiatives that enhance customer experience and drive revenue growth through market analysis, competitive benchmarking, and strategic planning within the aviation industry.
Responsibilities
Analyze market trends, customer insights, and competitive offerings to inform product strategy
Support development of business cases for new products and services, including financial modeling and ROI analysis
Monitor key business KPIs related to seat usage to evaluate seating models and product performance
Collaborate with cross-functional teams (Marketing, Operations, Digital, Revenue Management, Finance, CX, Technology, Ground Operations) to align on priorities and support operational needs
Assist in executing product strategies and initiatives through research, project tracking, and coordination under senior team guidance
Conduct competitive benchmarking and market research on industry practices, pricing, and product features to support strategic decision-making
Support tactical go-to-market activities, including preparing content, organizing timelines, coordinating reviews, and ensuring accurate deployment across customer channels
Prepare presentations, reports, and meeting materials for senior leadership, including strategic recommendations and performance updates
Manage meeting logistics by taking notes, tracking action items, and ensuring follow-ups
Deliver ad-hoc reporting and analysis to support leadership reviews and decision-making
Monitor industry developments and emerging technologies to identify opportunities for innovation
Qualification
Required
Some experience or exposure to: Product management and strategic thinking, Conducting market research and competitive analysis, Project management and cross-functional collaboration
Strong analytical and problem-solving skills
Excellent communication and presentation abilities
Ability to work independently and manage multiple tasks in a fast-paced environment
Proficiency with Microsoft Office (Excel, Word, PowerPoint)
High School Diploma, GED or equivalent education required
Progress toward a degree, major, or minor in Business Administration, Marketing, Economics, Finance, Data Analytics / Business Analytics, Market Research, Hospitality Management, Aviation Management or similar degree required
To be eligible, you must be currently enrolled as a full-time student (as defined by your university) at the time of application and during the internship
Minimum 2.5 cumulative GPA at the time of application
Must be at least 18 years of age
You must have a valid U.S. Social Security Number to complete the full hiring process
Preferred
Familiarity with project management tools and data visualization tools (e.g., Tableau, Power BI)
Knowledge of airline industry trends and digital product development
Interest in aviation, travel, and customer experience
Advanced skills in Excel and PowerPoint
Experience with creating dashboards or reports using BI tools
Benefits
Free, unlimited space available travel privileges for yourself (taxes and fees may apply on international travel)
Interns will be provided any required equipment, such as a laptop, for the internship
Southwest Airlines (NYSE: LUV) continues to differentiate itself from other carriers with exemplary Customer Service delivered .
