Sony Corporation of America is the U.S. headquarters of Sony Group Corporation, which delivers entertainment experiences globally. The intern will support the growth and activation of the creator community by assisting in the launch and operations of a new CRM/community platform and coordinating various initiatives.
Responsibilities
Support the launch of the new CRM/community platform, including testing, debugging, and identifying usability improvements
Assist with data uploads, tagging, and ongoing creator database management (e.g., accuracy, completeness, consistency)
Help establish sustainable workflows for platform upkeep and internal team usage (process documentation, templates, best practices)
Support internal adoption by developing simple training materials and communications (guides, FAQs, update notes)
Assist with tracking and reporting key Creator Community KPIs (e.g., creator engagement levels, participation, program touchpoints)
Help maintain clean data inputs to ensure reporting is accurate and actionable
Support ongoing refinement of definitions and tracking methods across creator segments
Support Ross and team leadership with creator community planning, organization, and execution across initiatives and touchpoints
Assist with competitive analysis and trend monitoring across creator platforms, brands, and community programs
Provide operational support for creator events and experiences (planning assistance, prep materials, follow-up tracking)
Strategic support for Creator community value exchange opportunities including seeding, discount distribution and others
Creator demo scheduling support
Capture content of creator activities & events for internal reporting needs
Support Community & DIY 360RA content initiatives including content tracking and updates
Coordinate with internal stakeholders as needed to gather inputs, align updates, and keep workflows moving
Help manage timelines and task tracking across CRM and creator community initiatives
Qualification
Required
Currently enrolled in a Bachelor's program (Junior/Senior year preferred)
Interest in creator communities, creator marketing, partnerships, digital platforms
Strong organization and attention to detail; able to manage multiple workstreams at once
Comfortable working with data and systems (spreadsheets, dashboards, basic CRM concepts)
Strong written & verbal communication skills (clear, concise internal updates and documentation)
Self-starter mindset with ability to work independently and problem-solve in ambiguity
Interest/passion for music, entertainment, audio culture, or creator ecosystems (music, film/TV, gaming)
Clear understanding and enthusiasm for industry trends and consumer behavior among cohorts
Basic understanding of creative roles in music workflow and basic tools (headphones, microphones DAW's)
Prior internship, campus leadership, or project experience in community management, marketing, operations, or digital platforms
Preferred
Familiarity with CRM tools, CMS systems, community platforms, or marketing analytics/reporting a plus
Benefits
Sony develops and manufactures audio, video, communications, and information technology products for the consumer and professional markets. It is a sub-organization of Sony Biz Networks Corporation.
