Manulife John Hancock is hiring a Summer Intern 2027 - Digital Marketing to support the CoverMe Marketing team. The intern will contribute to SEO and website optimization, blog content production, performance monitoring, A/B testing, and personalization initiatives to improve customer experience, engagement, and conversions.
Responsibilities
Support the implementation of SEO and AIO optimization plans for CoverMe.com, working in partnership with other teams and contributing to the overall SEO strategy
Participate in website experience optimization projects, collaborating with creative squads, product, and analytics teams to enhance the customer experience
Manage blog content production with content partners, including research, planning, and coordinating the content workflow
Monitor blog and website performance to identify opportunities for improvement and report on key performance indicators (KPIs)
Participate in A/B testing and personalization initiatives to improve conversion rates across CoverMe.com and Manulife.ca
Collaborate with cross-functional teams on initiatives focused on improving user engagement, website experience, and conversion
Contribute as an active member of the CoverMe Marketing team and support other digital marketing projects as needed
Qualification
Required
Currently enrolled in a post-secondary program, ideally in Marketing, Business, Communications, Digital Media, or a related field
Demonstrated interest in digital marketing, websites, and digital customer experiences
Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
Strong organizational and project management skills, with the ability to coordinate multiple activities and workflows
An analytical and curious mindset with an interest in understanding website performance and identifying opportunities for improvement
Ability to work independently while also contributing effectively within a collaborative team environment
Curiosity, adaptability, and eagerness to develop skills across SEO, website optimization, content, A/B testing, personalization, and conversion optimization
Preferred
Previous experience or exposure to digital marketing or website-related work
Benefits
Flexible work environment.
Well-being and inclusion support.
Early access to Manulife John Hancock's premier early talent program, GRO, tailored to graduating students.
Manulife is a leading international financial services group that helps people make their decisions easier and lives better.
