Grifols is a global healthcare company that has been improving health and well-being since 1909. They are seeking a Digital Marketing Intern to work on strategic projects that enhance content development and stakeholder engagement in transfusion medicine, providing valuable marketing research and analytical skills.
Responsibilities
Perform a detailed analysis of competitors’ digital content strategy, including style, messaging, engagement metrics, topics, and social media following.
Summarize findings in a report with actionable recommendations to strengthen Grifols’ digital content presence.
Review journal articles from professional organizations over the past 6-12 months to identify key topics and trends in transfusion medicine.
Map influential authors, their affiliated institutions, and references to specific products or practices, leveraging Salesforce data to generate insights.
Develop a list of relevant blog topics and potential influencers to align with Grifols’ marketing strategy.
Work collaboratively with team members to present insights and recommendations in impactful presentations.
Qualification
Required
Candidate must be currently enrolled in a 4-year degree program pursuing a Bachelor’s degree in Business/Marketing, Communications, or a related field OR currently accepted/enrolled in a Master’s or Ph.D. program.
Current GPA of 3.0 or higher.
Strong research and analytical skills.
Proficiency in Microsoft Excel, Word, and PowerPoint.
Excellent written and verbal communication skills with the ability to present findings in a clear and concise manner.
Preferred
Rising junior or senior students are preferred.
Familiarity with tools such as Salesforce is a plus.
