Starz is the leading premium entertainment destination for women and underrepresented audiences. The Brand Marketing Intern will gain hands-on experience in brand strategy, marketing campaign development, and growth marketing while rotating through various functions within the Brand Marketing ecosystem.
Responsibilities
Deep-dive into the Brand Marketing ecosystem, including brand strategy, campaign Development, direct- to-consumer app experience, and Growth Marketing (acquisition & retention)
Participate in cross-functional meetings, reviews, and working sessions to understand how brand decisions are developed, executed, and measured
Partner with Brand, Growth, App, CRM, Research, and Distribution teams to learn how brand strategy shows up across consumer touchpoints
Observe and document workflows, roles, and responsibilities across teams to better understand various marketing functions and career paths
Use functional scorecards to evaluate the STARZ brand experience from a consumer-first perspective, assessing clarity, consistency, effectiveness, and identifying key insights and opportunities across the brand ecosystem
Analyze emerging cultural trends, fandoms, and evolving entertainment consumption habits among Gen Z, translating insights into opportunities for STARZ
Synthesize insights and present a Brand Experience Scorecard at the end of the internship, highlighting strengths, gaps, and high level opportunities
Qualification
Required
Currently pursuing a degree (Major or Minor) in Marketing, Media, Business, Technology, Sociology, Anthropology, or a related field with a strong interest in Brand Marketing, Entertainment, and the consumer experience
Demonstrated curiosity about how brands operate from end-to-end and across the consumer journey
Ability to observe, evaluate and synthesize complex information, both qualitative and quantitative
Organized and self–motivated, with the ability to manage learning across multiple workstreams in a fast paced environment
Excellent communication and presentation skills, and comfortable sharing perspectives and asking thought-provoking questions
Proactive and self-motivated with the ability to work independently and collaboratively with cross-functional teams
Ability to work in Microsoft Office Suite including: Word, PowerPoint, Excel, Google Office including: Google Docs, Sheets and Slides
Interns must be enrolled in a college or university and classified as rising juniors or seniors
Interns must be available to work for the entire length of the program
Preferred
Interest in exploring different marketing roles and career paths within a Brand ecosystem
Benefits
Starz (NASDAQ: STRZ) is the leading premium entertainment destination for women and underrepresented audiences, and home to some of the most popular franchises and series on television.
