PetSafe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN and is the world leader in pet products. They are seeking a Social Media Intern who will be responsible for creating and managing digital content, supporting digital marketing efforts, and engaging with the online community.
Responsibilities
Create, curate, and manage content including digital assets, social media posts, video, and more for the PetSafe, SportDOG, Premier Pet, and Kurgo brands. Grow and engage online community by interacting with followers in the comments
Contribute to the execution of the Content Calendar that builds on key themes of our go-to-market strategy for new products, marketing campaigns, and moments to connect with key audiences and build our brands
Support and drive digital marketing efforts to meet goals for increased awareness, traffic growth, lead generation and sales
Create, test, iterate, and distribute engaging digital content across a range of channels, including but not limited to email, landing pages, assets for partner websites, and native advertising content
Integrate trends, category data, and campaign reports to identify insights that can improve our content strategy and execution
Structure and report on content analytics and metrics by marketing funnel stage that map back to business goals
Manage partnership(s) with internal and external agencies, freelancers, and more that support the execution of the content strategy
Collaborate with Customer Care who handle the moderation for all Social Media touchpoints, developing best practices
Partner with the Customer Insights team to further develop the approach to Social Listening and how the insights can be used broadly across the business
Qualification
Required
Bachelor's Degree in Marketing or business related field
Experience with analytics and KPls related to content marketing, not limited to social media
Firsthand experience in Content Marketing, which includes Social Media, User Generated Content, Influencer Marketing
A natural curiosity and know how to ask the right questions to understand new topics. Express yourself and your ideas in a simple, straightforward way
Enjoy working in a collaborative environment, are comfortable with change, feedback and uncertainty
Preferred
Benefits
Competitive benefits package including medical, dental, vision, and 401K match
Rich wellness program
Onsite health clinic
Workout facility
Encourage you to bring your dog to work
PetSafe brand has become an essential component of pet families' lives through innovation, worldwide.
