Ryman Hospitality Properties is seeking a Social Media Intern to support audience engagement and brand awareness at ACL Live. The role involves capturing and editing video content, scheduling posts, researching trends, and analyzing social media performance.
Responsibilities
Capture, edit, and post content for social media channels
Track, collect, and analyze social media performance data, including reach, engagement, followers, and top-performing content. Provide insights to help optimize future content
Research content ideas for all social channels with a primary focus on creating short-form content for Instagram, Facebook, and TikTok
Assist in tracking house photography, ensuring all event photos are properly cataloged and accessible for marketing and press use
Monitor social media feedback, questions, and comments, and work with leadership for appropriate responses and interaction
Capture and edit live show content on-site, including real-time social media posting and major initiatives such as SXSW 2026
Serve as a marketing representative at brand events, watch parties, and activations, while assisting with additional projects and performing other duties as assigned
Perform other duties as assigned
Qualification
Required
Currently enrolled in an undergraduate or graduate program studying Music Business, Communications, Marketing, or related field
1+ years' completed coursework in Music Business, Communications, Marketing, or related field
Experience creating social media content, short-form videos, and social media trends
Experience with live social media and livestreams a plus
Effective interpersonal, verbal, and written communication skills
Passion for entertainment, hospitality, and marketing
Able to take initiative on individual tasks while working collaboratively with a team
Positive, proactive, and eager to learn, with the ability to think on your feet and handle new challenges
Proficient with Microsoft Office Suite, and Asana
Strong working knowledge of social media platforms (Instagram, Facebook, Twitter, TikTok, Capcut)
Able to work a flexible schedule, including evenings, weekends, and holidays to experience full-cycle business operations
Preferred
Benefits
Ryman Hospitality Properties (NYSE: RHP) specializes in group-oriented, destination hotel assets in urban and resort markets.
