SpartanNash is a food solutions company that delivers the ingredients for a better life. The Marketing Intern will play a key role in connecting the brand with local shoppers by supporting marketing initiatives that drive engagement, store traffic, and community presence.
Responsibilities
Support and execute local marketing activations designed to increase store traffic and shopper engagement within the Madison market
Ensure marketing initiatives are properly implemented in stores, including signage, displays, and promotional setups
Partner with store leadership to maintain brand standards and execution consistency
Assist in the planning and on-the-ground execution of in-store and community events
Identify and support opportunities to engage with local organizations, community groups, and shoppers
Represent the brand professionally at events and activations
Assist in creating and publishing digital and social media content aligned with brand guidelines
Monitor trends and contribute ideas focused on increasing engagement, reach, and potential virality
Capture in-store and event content (photos/videos) to support storytelling and marketing campaigns
Support marketing efforts for open store positions, including:
Promoting job opportunities through social media and local channels
Assisting with in-store hiring signage and recruitment materials
Supporting hiring events or community-based recruiting efforts
Collaborate with internal teams (store operations, merchandising, marketing, and HR/recruiting partners) to support project execution
Communicate effectively with stakeholders to ensure alignment on timelines, expectations, and deliverables
Observe shopper behavior and local market trends to identify opportunities for improved engagement
Identify opportunities to attract both customers and potential candidates through creative marketing touchpoints
Provide feedback and ideas to enhance marketing effectiveness and community connection
Qualification
Required
Currently pursuing a bachelor's degree in:
Marketing
Business Administration
Communications
Food Marketing
or other related majors
Must be located in Madison, Wisconsin
Proficient in Microsoft Office
Strong written and verbal communication skills
Strong problem-solving and analytical capabilities
Highly collaborative and resilient to overcome obstacles
Preferred
Interest in retail marketing, brand marketing, events and community engagement
Previous internship, or campus leadership experience related to marketing, events, or communications
Experience with social media platforms and content creation
Benefits
SpartanNash is an American food distributor and grocery store retailer headquartered in Byron Center, Michigan It is a sub-organization of C&S Wholesale Grocers.
