Genworth is hiring a Public Relations Intern for a paid internship focused on earned media and strategic communications. The intern will identify media opportunities, support reporter outreach and communications materials, monitor industry trends, and contribute to campaigns raising awareness of aging-care issues.
Responsibilities
Building and maintaining media lists using tools like Muck Rack, or similar platforms
Conducting media outreach and supporting efforts to secure interviews, coverage opportunities, and thought leadership placements
Monitoring news and industry trends to identify timely media opportunities
Supporting the development of campaigns that promote awareness of long-term care challenges and solutions
Helping coordinate media interviews and support day-to-day media relations activities
Tracking, measuring, and analyzing earned media coverage and campaign performance
Qualification
Required
Currently pursuing or recently completed a bachelor's or master's degree in communications, public relations, marketing, journalism, or a related field
Strong written and verbal communication skills
Familiarity with media or influencer trends
Organized, adaptable and eager to contribute in a team environment
Preferred
prior experience with earned or social media
Prior internship experience
Benefits
Hybrid work in Richmond, VA: in-office Tuesday, Wednesday, and Thursday; remote Monday and Friday. Strong candidates may be considered for a remote internship.
Genworth is an insurance company that is dedicated to help people secure their financial lives, families, and futures.
