Keysight Technologies is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design and simulation. They are seeking a Go-To-Market Marketing Intern to analyze marketing performance, develop strategic marketing plans, and create engaging content that supports their initiatives.
Responsibilities
Analyze marketing campaign and tactic performance data, develop reports and dashboards, and communicate insights through compelling data storytelling to inform marketing strategies and planning
Help develop integrated marketing plans, outlining campaign strategies, objectives, tactics, and timelines
Assist in creating marketing content and campaign assets that engage target audiences and support business objectives
Develop detailed campaign timelines, including schedules of tactic deliverables and a calendar of activities, ensuring all milestones are met within deadlines
Monitor and communicate GTM results to measure tactic effectiveness, identify trends, and guide data-driven decisions
Optimize campaign performance by identifying areas for improvement, recommending enhancements, and helping implement optimization plans
Qualification
Required
Pursuing a bachelor's degree (Business, Marketing, Engineering, Data Analytics, or related field) with at least one year of coursework completed
Excellent English speaking, writing, communication, and presentation skills
Strong analytical mindset with the ability to analyze data, identify trends, interpret insights, and translate findings into actionable recommendations
Ability to work independently and prioritize work based on business impact, urgency, and deadlines
Excellent project management skills, with the ability to manage multiple projects simultaneously and effectively balance competing priorities
Preferred
Experience with data visualization, reporting, or dashboard tools is a plus
Benefits
Keysight Technologies is an electronic measurement company.
