Aptean is a global provider of mission-critical, industry-specific software solutions. They are seeking a Product Marketing Intern to support product marketing initiatives, drive go-to-market activities, and assist with product launches in a collaborative setting.
Responsibilities
Project Management: Plan, track, and manage PMM deliverables for launches and campaigns; maintain calendars, timelines, task lists, and dependencies; provide status updates.
Product Launch Support: Support execution of GTM tasks and the creation of assets and enablement materials
Asset Creation Support: Contribute to internal and external assets including positioning & messaging, datasheets, web pages, and presentations.
Market Research: Conduct competitive research and customer insight work (e.g., desk research, interviews/surveys, win/loss notes); synthesize findings into profiles, battlecards, and summaries to inform positioning and GTM tactics .
Performance Tracking: Consolidate and report on campaign, content, and web performance metrics; highlight trends and optimization opportunities.
Cross-Functional Collaboration: Partner with Product, Sales, RevOps, Design, and Web teams to ensure alignment and smooth execution on deliverables.
Qualification
Required
Pursuing a bachelor’s or advanced degree in Marketing, Business Administration, or a related field.
Strong analytical and problem-solving abilities; comfortable translating data into clear insights and recommendations.
Excellent written and verbal communication; able to craft clear, concise messages and collaborate effectively across teams.
Able to grasp technical concepts quickly and translate them into audience-friendly language; familiarity with productivity/marketing tools is a plus.
Thrives in a team environment and can work across various departments to drive outcomes.
Proactive, collaborative, and adaptable; highly organized with strong time management; positive attitude and strong work ethic.
Preferred
Benefits
Aptean provides enterprise software solutions to the process manufacturing, distribution, and financial services industries.
