NRG Energy is a Fortune 500 company providing energy solutions and natural gas to millions of customers. They are seeking a proactive and creative Social Media Support Intern to assist in content ideation, audience strategy, and community engagement across various social media platforms.
Responsibilities
Content Ideation: Suggest themes, trends, and creative ways to bring our brand to life across Instagram, Facebook, X and more
Audience Strategy: Assist in tailoring content for different audience segments to maximize engagement
Trend Adaptation: Proactively identify trending formats and propose creative ways to adapt them for NRG’s brand
Calendar Building: Assist in planning and scheduling posts for maximum impact and consistency
Community Engagement: Assist with monitoring customer comments and direct messages, including tracking, responding and escalating when needed
Social Listening: Set up listening dashboards within Sprinklr to spot trends, track competitor activity, and determine audience sentiment to inform proactive content decisions
Analytics & Reporting: Support weekly dashboards and provide insights about engagement and reach that can impact content creation decision-making
Qualification
Required
Strong knowledge of major platforms (Instagram reels and stories, YouTube Shorts, TikTok, LinkedIn, X)
Strong creative thinking and ability to generate fresh, platform-specific ideas
Excellent communication skills with a willingness to pitch ideas and collaborate
Strong organizational skills for managing calendars and deadlines
Familiarity with engagement metrics (reach, click-through rate, audience growth)
Degree discipline: Business / Marketing / Communications / Public Relations / Journalism or related degree
Must have completed third year of college with a 3.0 GPA or higher
Must be eligible to work in the United States without sponsorship
Preferred
Rising college senior pursuing Marketing, Communications, Business, Public Relations, Journalism, or related field
Experience with social scheduling tools (Sprout, Hootsuite, Sprinklr) and Meta Business Suite
Experience creating or planning short-form video content for Instagram or TikTok
Experience with planning and ideating social media content for a brand and/or portfolio showcasing social strategy, posts or short-form videos
Benefits
NRG Energy is an integrated power generation and supply firm that offers offsite solar, wind power, and smart grid retail services.
