Graco manufactures and markets equipment used to move, measure, control, dispense, and spray fluid and powder materials. The MBA Marketing Intern will lead a strategic project within the Category Marketing team, using market research, customer insights, competitive analysis, and go-to-market strategy to develop recommendations for an assigned customer segment and present them to senior leaders.
Responsibilities
Lead a high-impact strategic project focused on a real business opportunity or challenge within an assigned customer segment or industry
Work closely with a Category Marketing leader to define the project scope, conduct analysis, and develop recommendations
Apply market research, customer insights, and business strategy concepts to address a meaningful business question
Develop and present a final recommendation to senior leaders at the conclusion of the internship
Conduct market, customer, and competitive research to better understand industry trends and customer needs
Analyze Voice of Customer (VOC) feedback and other data sources to identify key insights and opportunities
Learn how customer and market insights are used to shape busness and marketing strategies
Collaborate with teams across product management, sales, channel marketing, and corporate marketing
Gain exposure to how strategy is developed and translated into product launches, marketing campaigns, and commercial execution
Coordinate with internal subject matter experts to validate research findings and assumptions
Participate in team meetings, project reviews, and business discussions to better understand Graco's growth strategy
Build skills in strategic thinking, business analysis, executive communication, and problem solving
Receive coaching and mentorship from experienced marketing leaders throughout the internship
Develop and deliver a professional executive-level presentation summarizing project findings and recommendations
Other duties and learning opportunities as assigned
Qualification
Required
Currently pursuing an MBA, with an expected graduation date within 12–18 months of the internship
Bachelor's degree in Marketing, Business Administration, or a related field
Team collaborator with experience working in multi-functional or global team settings
Strong analytical skills with the ability to interpret and synthesize VOC insights and market research into clear recommendations
Excellent communication and presentation skills, including comfort presenting to senior leadership
Ability to manage ambiguity and drive a project forward with limited day-to-day direction
Applicants must be legally authorized to work in the United States. This role is not eligible for immigration sponsorship now or in the future (e.g., H-1B, TN, F-1 OPT)
Preferred
Prior experience in marketing, business strategy, or vertical-specific market development (internship or professional) preferred
Benefits
Events designed to support learning and personal development
Coaching and mentorship from experienced marketing leaders throughout the internship
Medical
Dental
Stock purchase plan
401(k)
Tuition reimbursement
Career development opportunities
Graco is a provider of premium pumps and spray equipment for fluid handling in the construction.
