Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices. The Marketing Strategy Intern will assist the Associate Manager in marketing operations and campaigns, while gaining valuable experience in the video game industry.
Responsibilities
Support the Associate Manager, Marketing Strategy with daily marketing operations and campaigns
Help develop upsell, cross-sell, and lifecycle marketing tactics for Capcom’s online games post-launch
Assist the Marketing Strategy team with market/consumer research and analysis, both quantitative and qualitative
Propose and execute CRM and email marketing strategies to support key marketing beats across Capcom’s game franchises
Assist the Marketing team with creative ideation and asset creation, with the opportunity to influence creative directions for campaigns via A/B testing and other methods
Lead and report on social listening tools to inform Brand Managers and other stakeholders of conversations and social buzz occurring for both the industry and our games
Submit asset requests through project management tools such as Wrike
Other tasks/projects as assigned
Qualification
Required
The ideal candidate is pursuing a BS degree in Business Administration, Marketing, Math, Communications, Psychology, Gaming, Video/TV Production or another related field
Proficient in the usage of Microsoft Office Tools (Email, Word, PowerPoint, Excel)
Strong desire to learn how the business and marketing segment of the video game industry operates, including the intricacies of working at a Japanese multi-national corporation (MNC)
Has a keen interest in the interactive entertainment industry
Knowledgeable about industry brands; notably Capcom
Proactive and energetic attitude with enthusiasm for the opportunity and willing to engage with external partners
Strong organization & problem-solving skills
Attention to detail
Exceptional project management, analytical and prioritization skills
Excellent communication & presentation skills
Ability to lift objects of up to 25 pounds in weight
Must be able to stand for long periods of time
Preferred
Familiarity with Capcom's portfolio of IPs a plus
Benefits
Capcom is a Japanese manufacturer and distributor of video games and electronic game machines engaged in the digital content business.
