HCA Healthcare is committed to caring for patients with purpose and integrity. They are seeking a Marketing Operations Intern to support the setup and execution of marketing campaigns and events, maintain clean marketing data, and assist with reporting and platform configuration.
Responsibilities
Manage end-to-end campaign execution including setup, QA, launch, and performance checks across email and events
Maintain and optimize Salesforce (including Account Engagement) workflows, lead routing, scoring logic, and integrations with other MarTech tools
Build and update dashboards and reports that measure campaign impact and funnel performance
Partner closely with Marketing and Sales to ensure smooth handoPs and consistent data across systems
Recommend new tests, experiments, and optimizations based on performance insights
Document processes and help improve the ePiciency of campaign operations as new channels come online
Qualification
Required
Must be local to, and willing to come into, our Waltham Office
Currently pursuing or recently completed a bachelor's degree in communications, marketing, or related field
Deep familiarity with a marketing automation and CRM platforms, preferably Account Engagement and Salesforce respectfully
Experience owning campaign execution workflows including setup, QA, and launch
Understanding of lead management, scoring models, and routing logic
Experience creating reports and dashboards that guide marketing decisions
Strong communication, documentation, and cross-functional coordination skills
Eager to learn, contribute ideas, and take initiative
Preferred
Benefits
HCA Healthcare provides medical education and healthcare services in locally managed facilities. It is a sub-organization of North Florida Endoscopy Center.
