BD is one of the largest global medical technology companies, seeking a proactive and creative Marketing Intern to support the PureWick portfolio. The intern will contribute to collateral development, campaign planning, and strategic marketing initiatives, including a next-generation product launch and the PureWick 10-year anniversary campaign.
Responsibilities
Assist in the planning and execution of marketing activities for the launch of a next-generation product, including collateral creation, messaging alignment, and internal communications.
Begin laying the foundation for a PureWick 10-Year Anniversary Campaign, including brainstorming creative concepts, identifying key milestones, and supporting early content development.
Conduct an audit of existing PureWick marketing materials to ensure brand consistency. Support updates to brochures and digital assets, including the assignment and integration of QR codes for improved accessibility and tracking.
Identify opportunities to incorporate customer testimonials across marketing channels. This includes updating existing collateral and enhancing our online presence to reflect real-world impact and user experiences.
Help drive targeted marketing activities for critical accounts, including support for promotion of HEOR tools.
Collaborate with the team to develop and execute marketing campaigns across digital and traditional channels. Assist with content creation, performance tracking, and optimization.
Work closely with product management, creative services, regulatory, and sales teams to ensure alignment and compliance in all marketing efforts.
Qualification
Required
Currently pursuing a Bachelor’s degree in Marketing, Communications, Business, or a related field.
Strong communication, writing, and organizational skills.
Detail-oriented with a creative mindset and a passion for storytelling.
Proficiency in Microsoft Office; experience with Adobe Creative Suite, Canva, or similar tools is a plus.
Ability to manage multiple projects and work collaboratively in a fast-paced environment.
Preferred
Interest in healthcare, medical devices, or life sciences is preferred.
Benefits
BD helps advance clinical therapy with the process for patients and health care providers with innovative technology services and solutions.
