Ryman Hospitality Properties is seeking a Marketing Intern with Opry Entertainment to engage in experiential learning in live entertainment marketing. The role involves supporting promotional efforts to drive audience engagement through various marketing initiatives.
Responsibilities
Assist with audience acquisition and lead generation initiatives to drive audience growth
Support sweepstakes rollouts, including identifying partnership opportunities, defining plans and prizing, developing briefs, and coordinating timelines and launches. Track KPIs and manage prize fulfillment
Assist with the coordination and execution of partnership activation plans
Provide project support by creating and managing timelines, planning project needs, coordinating with key stakeholders, updating brand calendars, and providing project status updates
Conduct reviews of marketing elements across owned channels and third-party sites, including promotional offers, to ensure brand messaging quality and consistency
Ensure fulfillment of sponsorship exposure elements and coordinate the execution of sponsor-related requests
Additional projects may include consumer insights research, supporting onsite activations, preparing promotional graphics, creating UTMs, and developing campaign overview decks
Perform other duties as assigned
Qualification
Required
Current student
Reliable transportation
Eligibility to work in the U.S
Strong communication skills
Genuine passion for music and marketing
Preferred
Benefits
Our 12-week paid internship program offers current students hands-on experience with marketing initiatives
To be eligible, you must be a current student with reliable transportation and eligibility to work in the U.S.
Ryman Hospitality Properties (NYSE: RHP) specializes in group-oriented, destination hotel assets in urban and resort markets.
