UPL is focused on becoming a premier global provider of total crop solutions to secure the world’s food supply. The Marketing Intern will support the development of strategic and tactical go-to-market business plans for the Crop Protection unit, engaging in research, competitive analysis, and marketing activities.
Responsibilities
Participate in activities including research and development of customer driven needs – (met/unmet - current/ future), Micro and Macro environmental influences/trends implications
Competitive Landscape – Reason to Believe / marketing brand and product plans, customer meetings
Participating in marketing activities such as maintaining social media and tradeshows
Assist Marketing Manager in development of target specific go to market brand plans inclusive of product/communication strategy/action and tactics
Assist with any other functions as deemed necessary
Qualification
Required
Currently pursuing a bachelor’s Agricultural Business, Marketing or similar
Interpersonal skills required to work with a wide variety of people/functions each day, build relationships and network.
Product and Brand Marketing knowledge—Vision/Strategy/Tactics and Actions; Positioning, Price, Placement & Promotion and Activation/Advocacy
Market Segmentation / Customer Driven Pain Point / Capabilities Driven Strategic and Tactical brand plan knowledge
Strong written and verbal communication skills required.
Proficient Microsoft Office skills required including Word, Excel, PowerPoint, and Outlook.
Preferred
Benefits
UPL is an agro-based company offering nutrition products(fertilizers) to farmers to optimize farm productivity.
