The Bancorp is focused on providing students with a meaningful and challenging hands-on learning experience in the financial services industry. The Marketing Intern will support the Marketing team with various initiatives, assist with event planning, and contribute to the analysis and reporting of marketing efforts.
Responsibilities
Supports Marketing team with the planning and execution of various multi-channel marketing initiatives (digital, print, social media, etc.) which includes project management, research, analysis, and administrative support
Assists the Conference and Event team with the planning and day of logistics for events
Contributes to the fulfillment of conference materials and premium items
Monitors trends and best practices on social media, especially LinkedIn, to offer recommendations that drive brand awareness
Maintains marketing collateral libraries and calendars for the business lines
Provides metrics that measure and report the results of completed marketing, communication, and public relation initiatives
Analyzes competitor marketing and offer strategic recommendations for future campaigns
Researches and organizes targeted distribution lists for press releases that align with each business line
Assists in planning and writing internal communications
Develops/maintains editorial calendar
Facilitates and participates in brainstorming sessions
Researches event and publication/association sponsorships
Learns about the project management/workflow coordination side of keeping each project on schedule and error-free
Develops an understanding of processes and procedures. Shares insights and recommendations for potential enhancements and efficiencies. Participates in documenting department processes and procedures
Develops a knowledge and understanding of the Banking Industry that includes both the customer experience and the inter-relationships of various internal functional departments
Successfully contributes to the achievement of assigned department objectives
Performs other duties as assigned
Qualification
Required
Eligible to work for any employer in the United States for the full duration of the internship
Enrolled full-time in an undergraduate college degree program as a rising junior, a current junior or senior, enrolled in a master's program or recently graduated within the past six months
Students must have a cumulative GPA of 3.0
Pursuing a bachelor's or master's degree directly related to the department for which the internship program is listed
Must be available for full-time internship
May not be related to any employee of The Bancorp
Strong analytical and problem-solving skills
Excellent verbal, written, and interpersonal communication skills with the ability to effectively and clearly communicate and present ideas to senior leadership
A team player, able to work effectively in a team fostered, multi-tasking environment
Proficient in Microsoft Office suite (Excel, Word, Outlook)
Preferred
Benefits
The Bancorp provides private-label banking and technology solutions to meet the unique business needs of non-bank companies.
