Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders. The Digital Media Analytics Intern will support the Marketing Insights & Data Analytics team in analyzing digital media campaigns and marketing performance across multiple channels, providing hands-on experience with marketing analytics and performance reporting.
Responsibilities
Support the analytics team in analyzing and monitoring digital media campaign performance across channels including paid search, paid social, programmatic, and CRM
Assist in running Marketing Mix Model (MMM) scenarios to help evaluate different marketing investment strategies and understand potential impacts on ticket sales and media performance
Assist with routine media analytics and campaign operations tasks, including maintaining budget pacing trackers, entering and validating media spend data, and generating QR codes for campaign tracking
Help maintain and update marketing dashboards and performance reports used by the media strategy and analytics teams
Conduct ad hoc analysis to identify trends, performance drivers, and opportunities to optimize marketing campaigns
Help translate analytical findings into clear presentations and summaries to support internal stakeholders and marketing teams
Qualification
Required
Currently pursuing a Bachelor's or master's degree in marketing, Analytics, Business, Economics, Statistics, or a related field
Experience working with spreadsheets and basic data analysis
Interest in digital marketing, media analytics, or marketing strategy
Ability to work collaboratively in a team environment while managing assigned projects independently
Proficiency with spreadsheet and presentation tools, including Google Sheets, Microsoft Excel, Google Slides, and Microsoft PowerPoint
Familiarity with dashboard and data visualization tools such as Tableau, Looker, Power BI, or similar platforms
Basic understanding of SQL or querying data from databases
Understanding of digital media performance metrics, including CPM, CTR, CPA, and ROAS
Ability to analyze data and translate findings into clear insights
Strong attention to detail and ability to manage multiple tasks in a fast-paced environment
Strong written and verbal communication skills, with the ability to present insights clearly in presentations or written summaries
Preferred
Experience working with data visualization or BI tools such as Tableau, Looker, Power BI, or similar
Exposure to digital marketing platforms such as Google Ads, Meta Ads Manager, or programmatic media platforms
Familiarity with marketing experimentation or A/B testing concepts
Experience working with marketing, campaign, or consumer data sets
Interest in the live entertainment, music, or events industry
Benefits
Live Nation Entertainment is a producer, promoter, and seller of live concert tickets for artists and fans. It is a sub-organization of Priority Records.
