LG Electronics manufactures a wide range of products including televisions, smartphones, and home appliances. They are seeking Summer Interns to join their Digital Transformation Team, where interns will gain hands-on experience in email and SMS marketing, A/B testing, web personalization, and analytics while contributing to key projects that drive customer engagement.
Responsibilities
Support the execution of email and SMS marketing campaigns by building assets and perform QA checks to ensure brand and content alignment.
Assist with campaign analytics by gathering performance data, creating documentation, and contributing to presentation decks.
Improve onboarding materials and document processes to support training and knowledge sharing.
Support A/B testing efforts through pre-test analysis, QA, and documenting results and key learnings.
Contribute to email-scale user testing studies to gather actionable insights.
Analyze Voice of Customer (VOS) data to identify use pain points and help inform optimization strategies.
Qualification
Required
Enrollment in a Bachelor's degree program at an accredited College/University.
Rising Junior or Senior in Bachelor's degree program.
Proficiency in Google Sheets, PowerPoint (or equivalent tools for presentations/reporting.
Strong attention to detail and ability to follow structured processes.
Eager to learn about digital marketing, data analytics, and experimentation.
Analytical mindset with a curiosity for understanding 'why' behind marketing strategies.
Excellent organizational and communication skills.
Preferred
Business Management major preferred
Benefits
No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
Performance based Short-Term Incentives (varies by role).
Access to confidential mental health resources to help you and your loved ones improve your quality of life.
Personal fitness goal incentives.
Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
Group Rate Life and Disability Insurance.
LG Electronics manufactures a wide range of products including televisions, smartphones, and home appliances.
