Bel is a company built on 160 years of innovation and a commitment to social purpose, known for brands like GoGo squeeZ. The Integrated Marketing Communications Summer Intern will support the marketing team by developing product detail pages, planning social media campaigns, and exploring partnership opportunities with Gen Z audiences.
Responsibilities
Review and update MikMak and Bazaarvoice product catalogs to ensure all listings are accurate, up-to-date, and fully optimized across key platforms
Conduct regular audits of the GoGo squeeZ website to identify outdated content, broken links, and areas for improvement—especially on product detail and 'Where to Buy' pages
Collaborate with the team to enhance the product review platform, making it easier to request reviews and highlight positive feedback on our website
Work closely with internal and external partners to maintain smooth data integration between MikMak, Bazaarvoice, and the GoGo squeeZ website, creating a seamless experience for shoppers
Support the GoGo squeeZ Brand Manager in developing innovative packaging concepts for the 2027 partnership product line
Assist in creating the communication strategy for the product launch, including developing key messaging and identifying the most effective channels to reach our target audience
Coordinate with creative and packaging teams to ensure that all packaging and communication materials are cohesive and aligned with our brand vision
Help facilitate the review and approval process for both packaging and communication assets, ensuring all materials meet quality and brand standards
Research and analyze brands, influencers, and creators who resonate with Gen Alpha and Gen Z audiences
Identify partnership and co-creation opportunities that reflect GoGo squeeZ’s values and support our strategic goals
Prepare a comprehensive recommendation report that outlines top partnership ideas, explains the rationale behind each, and assesses their potential impact
Present key findings and recommendations to the marketing leadership team in a clear and engaging manner
Collaborate with the in-house social media agency to create engaging content for the July and August social media calendar
Ensure that all social assets align with current campaign themes and effectively connect with our target audiences
Review drafts of social media assets, provide constructive feedback, and help manage the approval process for timely finalization
Suggest new ideas to boost engagement and increase reach on our priority social platforms
Qualification
Required
Currently a rising senior pursuing, or recently graduated with, a Bachelor's degree in Marketing or a related field
Demonstrated results-focused mindset, with specific examples of achieving goals
Strong skills in strategic thinking, creativity, planning, organization, problem-solving, and analysis
Genuine passion for understanding consumer behavior and building brands
Ability to adapt and stay agile in a fast-paced environment
Acts with a sense of ownership, taking responsibility for outcomes
Professional, reliable, and committed to maintaining high standards
Preferred
Previous internship or club experience in marketing is a plus
Benefits
The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses.
