Lawson Products is seeking a high-energy Digital Merchandising Intern to enhance the online shopping experience for customers. The intern will work with digital merchandising and eCommerce teams, focusing on search optimization, competitive analysis, and product content enhancement.
Responsibilities
Supporting internal search optimization by reviewing search terms, identifying gaps, and helping improve product discoverability
Using tools like session replay and customer journey insights to understand how users navigate the site and where they get stuck
Assisting with competitive reviews, comparing our digital experience to competitors and identifying opportunities to improve
Helping maintain and enhance product content (descriptions, images, attributes, and specs)
Supporting digital merchandising initiatives such as site navigation, product organization, and promotions
Assisting with product launches, seasonal updates, and assortment changes
Analyzing basic site and product performance data to spot trends and opportunities
Jumping into special projects that help improve the overall online shopping experience
Qualification
Required
Currently pursuing a bachelor's degree in Marketing, Business, Merchandising, Analytics, eCommerce, or a related field
High-energy and genuinely curious — you like exploring data, tools, and customer behavior
Interested in how customers search, browse, and shop online
Comfortable learning new tools (like internal search reporting, session replay, and analytics platforms)
Detail-oriented but also able to think big-picture
Organized, proactive, and not afraid to ask questions
A strong communicator who enjoys collaborating across teams
Preferred
Experience with eCommerce platforms, analytics tools, or content management systems (class projects count!)
Familiarity with SEO, site search, UX, or digital marketing concepts
Previous internship, retail, or customer-facing experience
Benefits
Hands-on experience working with real eCommerce data and tools
Exposure to internal search, session replay, and competitive analysis
A behind-the-scenes look at how digital merchandising decisions are made
Opportunities to contribute ideas and see them come to life
Mentorship from experienced eCommerce and digital professionals
Resume-building experience with nationally recognized brands
Lawson Products is an industrial distributor of maintenance and repair products.
