IQVIA is a leading global provider of clinical research services, commercial insights, and healthcare intelligence to the life sciences and healthcare industries. The Digital Marketing Associate role offers college students hands-on experience in digital marketing, focusing on campaign optimization, data analysis, and collaboration with cross-functional teams.
Responsibilities
Participate in internal and external strategy discussions with cross-functional teams
Support the launch, QA, and ongoing optimization of digital campaigns across paid media, SEO, and marketing automation
Conduct channel, content, and competitive audits to uncover opportunities for performance improvement
Analyze campaign performance data and connect insights to client business objectives and KPIs
Assist in the development and implementation of testing strategies (A/B tests, messaging, targeting, landing pages)
Document findings clearly and present recommendations to team members and mentors
Engage in structured learning sessions on digital marketing, analytics, healthcare marketing, and client success
Contribute positively to our team culture—collaboration, curiosity, and commitment to excellence
Demonstrate strong attention to detail and consistently deliver error-free work
Qualification
Required
Are currently pursuing a degree in Marketing, Business, Communications, Advertising, Analytics, or a related field
Have demonstrated teamwork, reliability, and a positive attitude in past roles or projects
Bring strong written and verbal communication skills—and enjoy presenting your ideas
Are naturally curious with a desire to learn new tools, channels, and strategies
Thrive in a fast-paced, collaborative environment and enjoy solving problems
Preferred
Benefits
Professional Development
Hands-on digital marketing agency experience working with real campaigns and real outcomes.
One-on-one mentorship from seasoned experts in Paid Media, SEO, or Marketing Automation
Opportunities to attend client meetings and strategy sessions.
Guidance and feedback designed to accelerate your career path.
IQVIA provides analytics, compliance, and management solutions to the life sciences industry.
