Trimble Inc. is a company focused on transforming the way the world works, and they are seeking a Demand Marketing Intern to join their marketing team. The role involves gaining hands-on experience in B2B marketing, focusing on data analysis to support Account-Based Marketing initiatives.
Responsibilities
Analyze and segment target accounts by leveraging CRM data, firmographics, and buying intent signals to define our Ideal Customer Profile (ICP) and build high-priority ABM lists
Support the team by analyzing account-level engagement data (website, email, content consumption) to refine audience lists and identify key decision-maker personas
Contribute to reporting and analysis on ABM campaign performance, providing insights on how to optimize audience targeting and journey stages
Collaborate with the ABM and Content teams to document and visualize the buyer's journey for key target accounts
Help map content and marketing touchpoints to specific stages of the defined customer journeys (Awareness, Consideration, Decision)
Participate in cross-functional meetings with Sales, Sales Development, and Product teams to ensure alignment on ABM strategy and execution
Support critical administrative tasks, including CRM data quality, process documentation, and asset organization
Qualification
Required
Currently pursuing a Bachelor's or Master's degree in Marketing, Business, Data Science, Analytics, or a related field
Strong academic foundation or demonstrable interest in both marketing principles and data analysis
Knowledge of CRM (Salesforce) or Marketing Automation platforms (Marketo, HubSpot), or any ABM-specific tools (e.g., Demandbase, Terminus)
Familiarity with marketing concepts like B2B funnel stages, lead generation, and customer journey mapping
Basic proficiency in data manipulation and analysis tools (Microsoft Excel or Google Sheets)
Excellent written and verbal communication skills, with a keen eye for detail
Highly organized, self-motivated, and eager to learn in a fast-paced environment
Preferred
Benefits
Medical
Dental
Vision
Life
Disability
Time off plans
Retirement plans
Tax savings plans for health
Dependent care and commuter expenses
Paid Parental Leave
Employee Stock Purchase Plan
Trimble is a global technology company that connects the physical and digital worlds, transforming the ways work gets done.
