Gaia, Inc. is a high-volume subscription business seeking Landing Page CRO Interns for a 4-week project-based internship. The interns will analyze user behavior on landing pages and develop A/B testing strategies to improve conversion rates, working closely with data and presenting findings to stakeholders.
Responsibilities
You'll analyze how paid search and social traffic behaves after the click - tracing the path from Google Ads and Meta campaigns through to subscription sign-up on Gaia’s direct platform
Using GA4 funnel reports, optimization tools, and heatmap data, you'll identify the highest-friction steps in our acquisition funnel and design A/B test variants in WordPress targeting our top-traffic subscription landing pages
You'll own the measurement layer - auditing our GA4 event tracking, building a subscription funnel dashboard in Looker Studio or Power BI, and quantifying the revenue impact of conversion rate improvements across our landing page portfolio
Your PIE-prioritized test backlog and CVR projections will guide which experiments we run first
