Content Writer Intern

West Des Moines, IA

Internship

Onsite

Intern

American Equity is a leading provider of annuity products that help clients fulfill their retirement needs. The Content Writer Intern will develop engaging content focused on annuities and retirement planning, contributing to various marketing projects while gaining practical experience in a professional environment.

Responsibilities

Draft and edit a variety of short-form content, including promotional copy for digital advertising and social media, to capture attention and drive engagement.
Contribute to the creation and revision of longer-form content such as blog posts, social media updates, website copy, and educational guides, specifically related to annuities and other financial products.
Review and proofread content, including brochures, emails, website copy, white papers, and presentations, for grammatical accuracy, spelling, punctuation, and consistency.
Support the development of content outlines, ensuring logical flow and messaging consistency across all materials.
Collaborate with the marketing and other internal teams to ensure content aligns with brand messaging and strategic goals.
Receive and implement feedback on content drafts from team leaders and peers, honing writing skills and learning to refine written materials.
Research industry trends, regulatory changes, and competitor content to identify new topics and content opportunities.
Assist with maintaining a content calendar to ensure timely delivery of materials across various platforms.
Learn to tailor content for specific target audiences, including financial advisors, policyholders, and prospective clients, ensuring clarity and accessibility.
Explore and learn to utilize platforms like LinkedIn and Facebook.
Completes project and support tasks with guidance from mentor and department leader.
Collaborates with fellow interns across departments on a strategic, cross-functional initiative that drives meaningful business impact.
Performs other related work as assigned.

Qualification

Required

Currently enrolled in a Bachelor's degree program in English, Journalism, Marketing, Finance, Economics, or a related field, OR a recent graduate of such a program.
Basic understanding of financial concepts, preferably including annuities and retirement planning, with a willingness to learn and research complex topics.
Excellent written communication skills, with an ability to clearly and effectively explain complex concepts.
Ability to build strong relationships with internal and external partner.
Ability to effectively present information and respond to questions.
Strong organizational and time management skills.
Strong writing, editing, and proofreading skills, with keen attention to detail.
Demonstrates a high level of accountability setting personal goals and working to align these with business activities; work in an organized matter.
Proficient in the use of Microsoft Office Suite.
Strong research skills to gather accurate information on financial products, market trends, and regulatory updates.
Willingness to learn and apply AP writing style guidelines.
Ability to work independently and collaboratively in a fast-paced environment, managing multiple tasks and deadlines effectively.
Strong interpersonal skills to interact cooperatively with team members and stakeholders.

Preferred

Benefits

American Equity Investment Life Insurance Company® We are The Financial Dignity Company – and while each person might define financial dignity differently, we believe it’s having the means to retire with pride and peacefulness in your daily life.

Glassdoor

Founded in 1996

West Des Moines, Iowa, USA

501-1000 employees

http://www.american-equity.com

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