Generac is a leading energy technology company committed to powering a smarter world. The Channel Marketing Intern will gain valuable exposure and experience across nearly all elements of the marketing function, partnering with the Channel Marketing Manager to execute marketing projects and contribute to marketing materials and campaigns.
Responsibilities
Support the development of multi-channel marketing plans and materials, assisting in the creation of sales enablement content such as emails, presentations, and brochures
Assist in submitting, reviewing and editing marketing materials to ensure consistency and quality for digital and print assets
Aid in the execution and administration of Co-Op programs across multiple channels, including data tracking and reimbursement processing
Help maintain and organize channel marketing resources for partners, ensuring easy access and maximum utilization
Learn to analyze and report on marketing performance using tools like Salesforce Marketing Cloud, SAP CRM, and Excel, under the guidance of senior team members
Qualification
Required
Currently pursuing a Bachelor's or Master's degree in Business, Marketing, Communication or similar field
The ability to work a minimum of 12-15 hours per week year-round and full-time during summer and school breaks
Ability to work independently and collaboratively
Strong organization and project management skills, with the ability to handle multiple priorities
Creative thinking in developing marketing strategies in a B2B environment
Takes initiative and assumes ownership of tasks and projects
Fast learner and able to adapt to new situations
Eager to develop new skills, technologies, and industry trends
Demonstrates relentless drive and determination to achieve success
Passionate about learning new skills & incorporating them into workflow
Ability to work with cross-functional team
Must be detail oriented
Professional manner and personal maturity
Strong organization and time management skills
Solid quantitative skill set and the ability to analyze, think and communicate with well-supported data
Strong problem-solving skills
Strong verbal and written communication competencies
Preferred
Sophomore status or above in the degree-seeking program
Strong computer skills in the Microsoft Office Suite
Strong writing and communication skills
Working knowledge of basic graphic design skills
Previous working or volunteer experience
Involvement and leadership in extra-curricular campus activities or non-profit organizations
Benefits
Generac is the total energy solutions company powering a smarter world.
