Bel is seeking a Brand Innovation Summer Intern at GoGo squeeZ to contribute to the future growth of one of the leading snack brands in the U.S. The intern will work with the Innovation team on strategic projects related to emerging consumer trends and new product opportunities, gaining hands-on experience in brand strategy and consumer-centric thinking.
Responsibilities
Assess the current veggie snacking landscape across pouches, crisps, smoothies, bites, and adjacent formats
Identify consumer needs and occasions for veggie snacking (family snacking, wellness, convenience, etc.)
Highlight whitespace opportunities where the brand can credibly win
Develop 3–5 early-stage innovation territories or concept ideas
Explore Gen Z attitudes toward fiber, gut health, satiety, and overall better-for-you snacking
Review market trends across fiber snacks, bars, gummies, beverages, and functional foods
Identify winning product benefits, claims, and language that resonate with Gen Z consumers
Assess where GoGo has the right to play versus where the brand should avoid competing
Recommend 3–5 innovation territories for future GoGo fiber-forward products
Qualification
Required
Currently a rising senior pursuing, or recently graduated with, a Bachelor's degree in Marketing or a related field
Demonstrated results-focused mindset, with specific examples of achieving goals
Strong skills in strategic thinking, creativity, planning, organization, problem-solving, and analysis
Genuine passion for understanding consumer behavior and building brands
Ability to adapt and stay agile in a fast-paced environment
Acts with a sense of ownership, taking responsibility for outcomes
Professional, reliable, and committed to maintaining high standards
Preferred
Previous internship or club experience in marketing is a plus
Benefits
The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses.
