G-III Apparel Group is a leading company in the fashion industry, known for its diverse portfolio of brands. They are seeking a Digital Advertising Intern to assist with advertising initiatives, campaign management, and performance monitoring within their Wholesale/Marketplace E-Commerce team.
Responsibilities
Campaign Management: Assist in providing optimization recommendations for digital advertising campaigns across various platforms such as Amazon Ads, Criteo Ads, Kohl’s MN Ads and other relevant channels.
Agency Partnerships: Streamline communication, notes, and follow ups between G-III and external advertising agency partners.
Ad Creative: Collaborate with the marketing team to compile required ad creatives that align with targeting strategies and campaign objectives.
Keyword Research: Conduct keyword research and analysis to identify relevant keywords for Sponsored Ads campaigns, optimizing for improved click-through and conversion rates.
Performance Monitoring: Monitor campaign performance metrics regularly and provide insights and recommendations for optimization to enhance campaign effectiveness and achieve KPIs.
A/B Testing: Assist in designing and implementing A/B tests to optimize ad creative, targeting, and other campaign elements for better performance.
Competitive Analysis: Conduct research on competitors' digital advertising strategies and market trends to stay informed and identify opportunities for differentiation.
Collaboration: Work closely with cross-functional teams including E-Commerce Merchandising, Marketing, and IT to ensure alignment of digital advertising efforts with overall Wholesale E-Comm goals.
Qualification
Required
Currently enrolled in a Bachelor's or Master's degree program in Marketing, Advertising, Business Administration, or related field.
Strong analytical skills with the ability to interpret data and draw actionable insights.
Excellent written and verbal communication skills, with a keen eye for detail.
Proficiency in Microsoft Excel or Google Sheets for data analysis and reporting.
Ability to multitask, prioritize workload, and meet deadlines in a fast-paced environment.
Enthusiasm for digital advertising and willingness to learn and adapt to new technologies and strategies.
Preferred
Familiarity with digital advertising platforms such as Amazon Ads, Criteo Ads, Google Ads, Facebook Ads Manager, etc.
Benefits
G-III Apparel Group designs, manufactures, and markets apparel including outerwear, dresses, sportswear, and swimwear.
