The Arena Group is an innovative technology platform and media company seeking an analytical and commercially-minded Ad Tech & Programmatic Monetization Intern for Summer 2026. In this role, you will support the monetization team in maximizing digital ad revenue through various projects including audits, gap analyses, and sales collateral development.
Responsibilities
Perform a visual and data-driven health check of top Arena sites across both mobile and desktop
Pull and analyze key metrics including impressions, revenue, ad viewability, and fill-rates
Deliver a prioritized optimization report identifying technical or layout issues that are costing the company ad revenue
Map out our ad-buying partners by building a comprehensive Site-by-Supply-Side-Platform (SSP) matrix
Calculate and size the financial opportunity of missing or misconfigured ad partners across our portfolio
Build a refreshable framework/dashboard the team can use to maintain system health after your internship ends
Package Arena’s rich audience data into high-value, buyable segments for advertisers
Draft an impactful GTM "one-pager" outlining these data packages
Build at least one buyer-ready sales deck to present to programmatic ad agencies
Use industry-leading intelligence tools (Adomik and Winmo) to identify Private Marketplace (PMP), Preferred Deal (PD), and Programmatic Guaranteed (PG) advertising opportunities
Build highly targeted prospecting lists complete with verified buyer contact information to fuel our sales pipeline
Refresh existing B2B sales decks and marketing one-sheeters to ensure Arena’s marketplace positioning is sharp
Create promotional materials for upcoming seasonal and tentpole editorial events
Refine how we position our premium PMP packages to the advertising market
Qualification
Required
An Analytical Thinker: You enjoy digging into data, organizing information, and finding patterns or gaps in spreadsheets
A Strong Communicator: You can take data or technical concepts and translate them into clean, visually appealing, and persuasive sales collateral (PowerPoint/Google Slides)
Resourceful & Curious: You don't need to know what a 'bidder' or 'SSP' is today, but you must be excited to learn how complex data-driven technology works
Detail-Oriented: You notice when an ad layout looks broken on a mobile phone or when data in a matrix doesn't add up
Current Student: Currently pursuing an undergraduate or graduate degree in Business, Economics, Marketing, Data Analytics, Media/Communications, or a related field
Preferred
Benefits
The Arena Group combines powerful brands, in areas consumers are passionate about and delivers compelling experiences.
