2027 Summer Internship (US) - Industry Message Strategy
Lincolnshire, IL
Internship
Hybrid
Intern
Zebra Technologies is seeking a summer intern to support its Solutions Marketing team’s global messaging strategy for the manufacturing industry. The role researches customer and competitor insights, develops messaging and value propositions, analyzes performance, and supports go-to-market activities and thought leadership.
Responsibilities
Research customer pain points and maps them against basic Zebra product features
Assists in organizing standard "messaging blocks" and drafting value proposition and key differentiators
Analyzes performance metrics, identifies engagement patterns, and proposes potential optimizations
Audits competitor positioning and industry studies, highlights competitor messaging opportunities and strengths, and synthesizes findings into clear executive summaries
Serves as a first line of review for agency-delivered assets to ensure they strictly align with Zebra's messaging frameworks and brand guidelines
Supports the execution of GTM activities by tracking timelines, milestones, and deliverables
Monitors trade publications and emerging B2B marketing trends to propose fresh narrative topics and survey questions for thought leadership initiatives
Develop planning, organizational and leadership skills
Increase technology knowledge and skills, especially as it relates to Zebra's product portfolio
Manage team-based work assignments
Practice interpersonal skills to connect with day-to-day business contacts through follow-up activities
Qualification
Required
Current enrollment in an undergraduate degree program in **Marketing/Marketing Analytics or Business Analytics**
Must have an anticipated graduation date between **December 2027 - 2029**
Must be authorized to work in the US without requiring sponsorship now or in the future
Preferred
Strong secondary research and competitive intelligence skills
Ability to read and synthesize long-form industry reports (e.g., from PwC, Gartner, Deloitte) into executive summaries
Excellent written communication skills
Understanding of basic survey methodologies (e.g., how to write neutral, non-leading, and structured multiple-choice/ranking questions)
Self-organization skills
Intellectual curiosity about industrial technology
Experience utilizing Generative AI and basic knowledge of prompt engineering to refine outputs
Adaptability and Learning Agility – Willingness to learn quickly, embrace new tools or methods, and thrive in a dynamic, fast-paced environment
Technical Skills – Basic proficiency in Microsoft Office tools (e.g., Excel, Word, PowerPoint) and basic familiarity with technology solutions
Integrity – Commitment to ethical behavior and confidentiality
Benefits
Summer Fridays, as applicable with your team
30+ social and professional events in 12 weeks
Global immersion with your teams and interns
Intern allowance, when applicable
Hybrid work: 3 days/week in the Lincolnshire, IL office
Healthcare
Wellness
Inclusion networks
Continued learning and development offerings
Community service days
Traditional insurances
Parental leave, depending on the country where you work
Employee assistance program, depending on the country where you work
Paid time off, depending on the country where you work
All Zebra roles are eligible for cash incentive programs; in most other roles, the annual cash incentive program links Company and individual performance
Some roles may also be eligible for long-term incentive equity awards
Zebra Technologies delivers barcode printers, scanners, RFID, and mobile computing solutions for business visibility. It is a sub-organization of Extreme Networks.
