PepsiCo is a global food and beverage company offering internship opportunities across its marketing organization. The Marketing Intern will lead a real-world business project, develop strategic marketing recommendations, and collaborate with cross-functional partners, agencies, and experienced marketing professionals. The intern will also gain exposure to brand campaigns, consumer insights, innovation, and professional development initiatives.
Responsibilities
Partnering with agencies in the creation of brand positioning and communication strategies
Generating brand activation ideas and strategies based on consumer insights
Analysis of brand performance, competitor performance and channel dynamics
Development of communications plans in support of new product launches and promotional events
Support of innovation teams in consumer analysis, concept development and graphics development
Qualification
Required
Currently pursuing an undergraduate degree with an expected graduation date between December 2027 and May 2028
Have a minimum GPA of 3.0. Please include on your resume
Interest in working in one of the following locations:
+ Plano, Texas
+ Purchase, New York
+ Chicago, Illinois
This position is limited to persons with indefinite right to work in the United States
Graduate with Bachelor's degree within one (1) year of internship completion
Proven leadership through extracurricular involvement
Relevant marketing experience (on-or-off campus; either through part time jobs, academic clubs, or volunteer experiences)
Unique experiences that demonstrate creative instinct, passion for marketing and deep consumer empathy
Passion for consumer brands
Familiarity with digital media platforms
Strong analytical skillset with ability to find actionable, pragmatic solutions to complex problems
Ability to adapt in a dynamic and ambiguous environment
Strong drive for results
Intellectual curiosity
Preferred
Preferred majors: Business or Marketing (Others will be considered)
Benefits
Opportunity to grow your career, make an impact, and help shape what’s next.
Full support, guidance, and feedback from managers and the broad marketing organization throughout the internship.
The internship serves as PepsiCo’s main talent pipeline for marketing positions and can offer a full-time opportunity upon graduation.
Professional development initiatives and mentorship.
10-weeks of marketing experience on a core marketing function including but not limited to brand, innovation, shopper marketing, sports marketing
Assigned mentor/buddy
Intern networking events
Executive leadership exposure
Insight into the many tracks your career can take as a marketer at PepsiCo such as General Management, CMO, and beyond!
Full-time positions have a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
