PepsiCo is a leading food and beverage company with well-known brands including Gatorade, Lay's, and Quaker. The 2027 Summer Marketing Intern will lead a real-world business project, develop strategic marketing recommendations, and collaborate with agencies, cross-functional partners, and marketing professionals. The role includes analyzing consumers, brands, competitors, and channels while supporting brand activations, communications plans, product launches, and innovation initiatives.
Responsibilities
Partnering with agencies in the creation of brand positioning and communication strategies
Generating brand activation ideas and strategies based on consumer insights
Analysis of brand performance, competitor performance and channel dynamics
Development of communications plans in support of new product launches and promotional events
Support of innovation teams in consumer analysis, concept development and graphics development
Qualification
Required
• Currently pursuing an undergraduate degree with an expected graduation date between December 2027 and May 2028
• Have a minimum GPA of 3.0. Please include on your resume
• Interest in working in one of the following locations:
+ Plano, Texas
+ Purchase, New York
+ Chicago, Illinois
• This position is limited to persons with indefinite right to work in the United States
• This position is limited to persons with indefinite right to work in the United States
• Graduate with Bachelor's degree within one (1) year of internship completion
• Relevant marketing experience (on-or-off campus; either through part time jobs, academic clubs, or volunteer experiences)
• Unique experiences that demonstrate creative instinct, passion for marketing and deep consumer empathy
• Passion for consumer brands
• Familiarity with digital media platforms
• Strong analytical skillset with ability to find actionable, pragmatic solutions to complex problems
• Ability to adapt in a dynamic and ambiguous environment
• Strong drive for results
• Intellectual curiosity
Preferred
• Preferred majors: Business or Marketing (Others will be considered)
• Proven leadership through extracurricular involvement
Benefits
Interns will be assigned a mentor/buddy.
Intern networking events.
Executive leadership exposure.
Professional development initiatives and mentorship.
The internship can offer a full-time opportunity upon graduation.
Full-time positions have a comprehensive benefits package, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
