Textron is a global company with a diverse portfolio of industry-leading brands. The 2027 Marketing Intern will conduct market research, analyze product offerings and customer needs, identify new product opportunities, support brand strategy and marketing communications, and present recommendations to management.
Responsibilities
Perform extensive market research and analysis of product offerings
Survey dealers and work with internal sales team to understand customer product needs and trends in the marketplace
Identify opportunities for new product introduction based on market potential
Provide key deliverables for new products such as target cost and price, specifications (color, styling, size), prioritized list of vehicles to fit, and potential suppliers
Summarize data and present results and recommendations to management
Assist in the development of the overall brand strategy and supporting elements such as photo and video shoots and marketing or advertising campaigns
Execute tactical marketing communications with a focus on increasing awareness and visibility of TSV brands and products and positively influencing customer buying decision
Other projects as requested
Qualification
Required
* Education: Pursuing Bachelor's degree
* Software Knowledge: Microsoft Office
* Strong, precise written and verbal communications with an emphasis on editing, grammar and punctuation skills
* Ability to analyze and compile necessary data, then present recommendations to management
Textron expects employees to use AI-enabled tools responsibly and effectively. Candidates should be comfortable learning and applying these tools, evaluating AI-generated output with sound judgment, and using AI in line with company policy and ethical standards. Prior experience with specific tools is not required — we value curiosity, adaptability, and good judgment
Preferred
Benefits
Paid, full-time 10-week summer internship with a prepaid stipend
Mentorship, training, and development opportunities
Real project work and hands-on experience
Service time credited toward 401(k) vesting upon full-time employment
Alternative work schedules at select locations
Textron Inc. is a multi-industry company that leverages its global network of aircraft, defense, industrial and finance businesses to
