IBM is a technology company and leader in hybrid cloud and AI, with a Performance Marketing team focused on generating demand and measurable business impact. The Marketing Analytics Intern will support strategic marketing challenges by analyzing data, optimizing paid media and audience journeys, and applying AI to improve marketing execution.
Responsibilities
Optimizingpaidmediacampaignsand tacticsto increase relevance of the IBM brand and drive demand for priority products
Analyzing, designing,and enhancingomni-channel audience journeysto serve our prospective clients relevant and personalized content in the right place at the right time
Drivinginnovation at the intersection of marketing and AI, through generative AI for content creation, process automation forenhancedproductivity, and more
Qualification
Required
Bachelor's Degree
• Currently enrolled in an accredited University
• Available for an internship in Summer 2027
• Rising senior for the 2027-2028 school year
• Passionate about marketing, data,analytics,or a related field
• Fluent in English; strong written and verbal communication skills
• Problem-solving and analytical skills
• A strategic, consultative, data-driven mindset
• SQL, Excel, Python, R for data analysis
Preferred
• Basic knowledge of marketing, communications, data analytics, or related area
• Basic market research skills
• Basic knowledge of how toleveragedata to tell a story
• Tableau, Excel,PowerBI, Cognos for data visualization
Benefits
Educational, networking, and social activities as part of the internship
Opportunity to showcase final outcomes to leaders, practitioners, and peers across the organization
Leadership exposure and mentorship throughout the summer
Hybrid work environment
IBM provides technology and consulting, including software, infrastructure systems, and cloud-based solutions.
