IBM is a leader in Hybrid Cloud and AI, driving digital transformation. As a Marketing Analytics Intern, you will work collaboratively to address strategic marketing challenges and apply analytic insights to guide marketing execution.
Responsibilities
Optimizing paid media campaigns and tactics to increase relevance of the IBM brand and drive demand for priority products
Analyzing, designing, and enhancing omni-channel audience journeys to serve our prospective clients relevant and personalized content in the right place at the right time
Driving innovation at the intersection of marketing and AI, through generative AI for content creation, process automation for enhanced productivity, and more
Qualification
Required
Currently enrolled in an accredited University
Available for an internship in Summer 2026
Rising senior for the 2026-2027 school year
Passionate about marketing, data, analytics, or a related field
Fluent in English; strong written and verbal communication skills
Problem-solving and analytical skills
A strategic, consultative, data-driven mindset
SQL, Excel, Python, R for data analysis
Preferred
Bachelor's Degree
Basic knowledge of marketing, communications, data analytics, or related area
Basic market research skills
Basic knowledge of how to leverage data to tell a story
Tableau, Excel, PowerBI, Cognos for data visualization
Benefits
IBM is an IT technology and consulting firm providing computer hardware, software, infrastructure, and hosting services.
