Astound Broadband powered by Wave is a leading telecommunications provider in the United States. The Web Analyst Intern will support the digital marketing team by assisting with web optimization strategies and analyzing website performance data.
Responsibilities
Assist in the development and placement of A/B tests on the website using Winfigy to optimize user experience and website performance.
Monitor and analyze results to identify successful strategies and areas for further optimization.
Review Hotjar reporting and provide insights into user behavior to help guide UX improvements.
Perform competitive UX analysis and create light reports on testing areas and potential opportunities for improvement.
Audit the landing page universe and identify areas for optimization to improve conversion rates.
Utilize CMS skills to support the execution of landing page improvement.
Review and analyze data from GA4 and GSC to provide insights to omnichannel efforts.
Develop custom views and dashboards in GA4 and integrate GA4 data into Tableau for comprehensive reporting.
Assist with reporting and data analysis using Sprout and Eloqua.
Other duties as assigned.
Qualification
Required
Must be pursuing a Bachelor’s Degree in Computer Science, Media, Business, Statistics, Analytics, or related field.
Understanding of scientific method and devising tests.
Strong analytical and research skills with attention to detail.
Proficiency in MS Office applications and Google Suite.
Ability to work effectively under pressure and in time-sensitive situations; aptitude to coordinate multiple tasks and projects simultaneously.
Excellent written and verbal communication skills.
Preferred
Familiarity with content management systems (CMS), basic HTML, GA4, Hotjar, Wordpress, and Google Web tools is a plus.
Knowledge of data visualization tools such as Tableau is a plus.
Benefits
Astound Broadband powered by Wave connects you to a world of astounding possibilities with our award-winning internet service and 24x7 local customer support.
