Yamaha Corporation is seeking a motivated Digital Analytics Intern to join their Web Analytics team. This role involves analyzing performance across digital platforms to help shape marketing strategies and enhance customer experiences. The intern will work on various marketing projects and gain valuable experience in the field.
Responsibilities
Assist in the analysis of website traffic, user behavior, and performance metrics using tools like Google Analytics and Google Search Console
Assist in developing reports and dashboards on digital campaign performance, website usage, and customer engagement
Contribute to the enhancement of data collection, tagging, analysis, and visualization practices
Work on A/B testing and other experiments to optimize user experience and increase conversion rates
Collaborate with Development and other cross-functional teams to ensure data accuracy and accessibility
Qualification
Required
Must be a junior or senior from an accredited university OR have graduated within a year with a degree in Marketing, Business Analytics, Music Business, Data Science, Information Systems, Statistics, Economics, Communications or a combination thereof
Must be able to work full time (M-F 8:30-5pm) during internship
Experience with site analytics tools (e.g., Google Analytics, Adobe Analytics)
Must be able to communicate effectively both verbally and in writing
Strong analytical skills and attention to detail
A passion for music and technology
Preferred
Experience presenting information to key stakeholders
Familiarity with digital marketing channel tactics (e.g., CRM, SEO, CPC, Social) and measurement
Experience with Tableau, Power BI, or similar data visualization tool
Experience with Google Tag Manager or similar tag management solution
Knowledge of RegEx, JavaScript, SQL, or HTML (Elements/CSS/DataLayer)
Familiarity with ETL (Extract/Transform/Load) tools
Social media marketing and/or advertising experience
Appreciation of music and sound
Benefits
Our history began in 1887 when Yamaha founder Torakusu Yamaha completed a repair job on a reed organ at a Japanese primary school.
