SAP iXp Intern - Product Management, Event Technology & Digital Platforms [Newtown Square, PA]
Newtown Square, PA
Internship
Hybrid
Intern
SAP is a global enterprise software company that provides business applications and related services for analytics, intelligent technologies, and experience management. The Product Management Intern will support the operation and enhancement of SAP’s event technology platforms, including requirements definition, analytics, AI-driven personalization, Agile delivery, governance, and digital integrations.
Responsibilities
Event Platform Operations: Support day-to-day run operations of SAP's self-service event platform, coordinating production schedules and ensuring digital event assets meet SAP's standards for quality, governance, and metadata accuracy
Requirements & Roadmap Support: Translate event stakeholder needs into clear product requirements — documenting user stories, acceptance criteria, and feature specs for platform enhancements across registration, streaming, and engagement tooling
Data-Driven Insights: Utilize event analytics to track platform performance, attendee engagement metrics, and session conversion rates — moving from reporting to actionable analysis
AI & Personalization Integration: Assist in the deployment and monitoring of AI-driven features — such as personalized agenda recommendations and intelligent content surfacing — to improve attendee experience across T1 and self-service events
Agile Value Delivery: Actively participate in SAFe ceremonies — sprint planning, backlog refinement, and retrospectives. Help manage the Team Backlog with a focus on user stories tied to event platform capabilities and attendee journey improvements
Governance & Responsible AI: Assist in audits to ensure all event platform AI features adhere to SAP's Responsible AI standards, with a focus on data privacy, attendee consent, and transparency
Digital Transformation: Support the rollout of industry-leading event technology integrations — including Adobe Experience Platform (AEP), CMS-driven event microsites, and campaign environments tied to SAP's flagship events
Qualification
Required
A curious and agile mindset, with a passion for learning and the resilience to adapt in a fast-paced, evolving environment
Strong problem-solving and creative thinking skills, with the ability to collaborate across teams and communicate ideas clearly and effectively
Emotional intelligence and cultural awareness that support inclusive teamwork and thoughtful stakeholder engagement
A growing foundation in business acumen and emerging technologies — especially artificial intelligence — paired with a results-oriented approach and the courage to take initiative
Education: Pursuing a degree in Marketing Technology, Business, Computer Science, Digital Transformation, or a related field
Eligibility: Must be currently enrolled, or recently graduated (start date must be within 6 months of graduation date) from a coding academy/bootcamp, apprenticeship, associate, bachelor's, master's or JD/PhD program
Methodology: Basic understanding of Agile/Scrum or SAFe 6.0 and how sprints move a product from vision to launch
Event Tech Literacy: Familiarity with event management platforms (e.g., Cvent, ON24, Hopin, or similar) or enterprise-grade CMS and marketing automation platforms
Technical Tools: Proficiency in Jira/Confluence for workflow and backlog management; Figma for reviewing UX/prototype designs
Communication: Ability to translate event business requirements into clear technical specifications when working with engineers, designers, and cross-functional stakeholders globally
Has a digital-first mindset and a genuine curiosity for how technology shapes live and virtual event experiences
Is proactive, organized, and comfortable managing multiple deliverables under real event deadlines
Can collaborate across global teams — from field marketing to engineering
Has strong attention to detail, especially around data accuracy and content quality
Is eager to learn and willing to grow into the evolving event tech landscape
Is proficient in Microsoft Office (Word, Excel, PowerPoint) with basic knowledge of design and web production tools
Demonstrates Cognitive Empathy — the ability to map attendee journeys and understand how digital touchpoints shape the event experience
Expected Travel: 0 - 10%
Preferred
Platform Literacy: Exposure to Adobe Experience Cloud (AEP, AEM, Analytics) or comparable enterprise MarTech stack is a plus
Benefits
Paid internship program providing university students with opportunities to find purpose in their careers.
Personalized mentoring, coaching, and career development support.
Hands-on learning experience through meaningful, project-driven work.
Endless learning resources and future-ready skills from virtual, in-person, and hybrid learning sessions.
Opportunities to build relationships with leaders and peers across teams and functions.
Opportunities to showcase ideas, skills, and creativity in a global, fast-paced environment.
Future career opportunities within SAP and beyond.
SAP provides enterprise application software to various industries, including consumer, discrete manufacturing, public services. It is a sub-organization of Delos Cloud.
