TikTok is the leading destination for short-form mobile video, and they are seeking a Product Manager Project Intern to engage in impactful short-term projects. The role involves conducting research on brand performance, collaborating with teams to develop strategies, and monitoring key performance indicators to drive brand improvements.
Responsibilities
Conduct in-depth research on key accounts' brand status, market positioning, and competitors. Identify areas where improvements can be made to achieve brand outcome goals, especially focusing on their unique needs and challenges
Summarize best practices from industry leaders in enhancing key account brand performance. Analyze how different strategies have led to successful brand outcomes and how they can be adapted for our accounts
Partner with brand strategists, marketing teams, and account managers to develop and iterate on brand-specific strategies for key accounts
Drive the implementation of brand improvement initiatives, ensuring alignment with the overall brand goals of key accounts. Monitor the progress of these initiatives and make necessary adjustments
Contribute to the development of brand innovation strategies by providing insights from market trend research. Suggest ways to incorporate new trends into key accounts' brand strategies to stay competitive
Monitor key performance indicators (KPIs) related to key accounts' brand performance, such as brand awareness metrics and customer engagement levels. Use this data to identify areas for improvement
Qualification
Required
Currently pursuing a Bachelor's degree or higher; majors in Computer Science, Statistics, Data Science, or MBA preferred
Strong analytical and problem-solving skills, with the ability to learn quickly and work proactively
Preferred
Self-motivated, detail-oriented, and an excellent communicator with strong collaboration skills
Able to commit to at least 5 days per week for a period of 3-6 months is preferred
Previous involvement in consulting or experience with retail or CPG businesses is preferred
Benefits
Interns have day one access to health insurance
Life insurance
Wellbeing benefits and more
Interns also receive 10 paid holidays per year
Paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year)
Interns who are not working 100% remote may also be eligible for housing allowance
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
