TikTok is the leading destination for short-form mobile video, and they are seeking a Product-Led-Growth Product Manager Project Intern to contribute to impactful projects within their advertising platform. This role will provide hands-on experience in product-led strategies, helping to drive scalable advertiser growth and enhance user experiences.
Responsibilities
Support Senior Product Managers in shaping product strategies, roadmaps, PRDs, and user stories for growth initiatives across advertiser onboarding, self-serve activation, and SMB advertiser success on TikTok Ads Manager
Conduct market research, competitor analysis, customer interviews, surveys, and user behavior analysis to identify SMB advertiser pain points, product gaps, and opportunities for data-driven personalization and AI-assisted growth experiences
Partner with UX/UI Designers, Engineering, Data Science, and cross-functional teams to design and deliver intuitive advertiser journeys, including AI-powered onboarding flows and guidance, agent-based workflows and more that help advertisers launch and optimize campaigns more efficiently
Assist in defining success metrics, designing A/B tests, and analyzing funnel performance to improve advertiser acquisition, onboarding completion, activation, re-engagement, and long-term growth outcomes
Help manage the product backlog, track execution progress, and coordinate feature delivery for high-impact PLG initiatives, ensuring timely launch, quality implementation, and clear communication across stakeholders
Qualification
Required
Currently pursuing a Bachelor's or Master's degree in Computer Science, Engineering, Business, Economics, Data Science, or a related field, with a strong interest in product-led growth, digital advertising, and technology-driven business impact
Strong written and verbal communication skills, with the ability to clearly synthesize insights, structure recommendations, and communicate complex product, data, or AI/LLM-related concepts to cross-functional teams and stakeholders
A proactive self-starter with strong analytical thinking, intellectual curiosity, and the ability to break down ambiguous business and user problems into clear hypotheses, actionable plans, and measurable outcomes
Passionate about TikTok, TikTok Ads, and helping small businesses grow through intuitive, scalable, and AI-driven advertising products
Preferred
Prior internship or project experience in Product Development, Strategy, Data Analytics, Growth, Consulting, or a technical/product-adjacent role is highly preferred, especially in areas related to SMB growth, self-serve platforms, or AI-enabled product experiences
Benefits
Interns have day one access to health insurance, life insurance, wellbeing benefits and more.
Interns also receive 10 paid holidays per year and paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year).
Interns who are not working 100% remote may also be eligible for housing allowance.
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
