Brunswick Corporation is a global marine leader committed to innovating next-generation technologies. The P&A Product Management Intern will support key business initiatives within the Mercury Marine Parts & Accessories team, conducting market research, developing catalogs, and collaborating with cross-functional teams.
Responsibilities
Support daily product management activities, including the creation of product collateral such as website content and sell sheets, SKU rationalization, sales reporting, and product assortment analysis.
Conduct competitive analysis across various product lines by evaluating the 5Ps: pricing, product, promotion, positioning, and placement in online markets.
Perform market assessments to identify new growth opportunities and assist in business development initiatives.
Maintain and update cross-reference lists, pricing data, and competitive positioning insights.
Assist in updating product images and descriptions to help dealers and retail customers accurately identify and purchase Mercury and Quicksilver parts.
Collaborate with cross-functional teams, suppliers, customers, and dealers to support product-related initiatives.
Analyze industry trends and competitor data to identify opportunities for product line enhancements.
Review current product offerings and present recommendations for improvement in a final presentation.
Qualification
Required
Student pursuing a Bachelor's degree in business, management, marketing, or CPG in retail
Minimum 3.0 GPA required
Proficient Microsoft Office (Outlook, PowerPoint, Excel)
Excellent communication and organizational skills
Hardworking, enthusiastic, and self-motivated personality
Strong verbal and written communication skills, with the ability to engage effectively across all levels of the organization
Excellent interpersonal skills for building and maintaining productive working relationships
Proficiency in data analysis and management, with the ability to present findings clearly and effectively
Ability to collect, analyze, and derive insights from market and consumer data
Preferred
Project management experience or skills, with the ability to prioritize tasks and meet deadlines
Mechanical and business aptitude and familiarity with the marine and/or powersports businesses
Benefits
Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond.
