Merucry Marine: Product Management Intern – Parts & Accessories
Fond du Lac, WI
Internship
Hybrid
$18/hr - $27.50/hr
Intern
Brunswick Corporation is a global marine company focused on innovating technologies and products for marine recreation. The Product Management Intern will support Mercury Marine’s Parts & Accessories business through competitive market research, product content development, market assessments, data analysis, and collaboration with dealers, suppliers, customers, and cross-functional teams.
Responsibilities
Support daily product management activities, including the creation of product collateral such as website content and sell sheets, SKU rationalization, sales reporting, and product assortment analysis
Conduct competitive analysis across various product lines by evaluating the 5Ps: pricing, product, promotion, positioning, and placement in online markets
Perform market assessments to identify new growth opportunities and assist in business development initiatives
Maintain and update cross-reference lists, pricing data, and competitive positioning insights
Assist in updating product images and descriptions to help dealers and retail customers accurately identify and purchase Mercury and Quicksilver parts
Collaborate with cross-functional teams, suppliers, customers, and dealers to support product-related initiatives
Analyze industry trends and competitor data to identify opportunities for product line enhancements
Review current product offerings and present recommendations for improvement in a final presentation
Qualification
Required
Applicants must be currently authorized to work in the United States
Relocation: Yes
Student pursuing a Bachelor's degree in business, management, marketing, or CPG in retail
Minimum 3.0 GPA required
Proficient Microsoft Office (Outlook, PowerPoint, Excel)
Strong verbal and written communication skills, with the ability to engage effectively across all levels of the organization
Excellent interpersonal skills for building and maintaining productive working relationships
Proficiency in data analysis and management, with the ability to present findings clearly and effectively
Project management experience or skills, with the ability to prioritize tasks and meet deadlines
Ability to collect, analyze, and derive insights from market and consumer data
Excellent communication and organizational skills
Hardworking, enthusiastic, and self-motivated personality
Co-ops and Interns are expected to work a full 40-hour work week
Preferred
Mechanical and business aptitude and familiarity with the marine and/or powersports businesses is preferred
Benefits
Hybrid workplace category
Relocation available
Hands-on experience in a professional setting alongside experienced professionals
Supportive, collaborative work environment conducive to learning
Feedback and performance reviews throughout the assignment
Growth opportunities within and across Brunswick's many brands
Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond.
