TikTok is a leading destination for short-form mobile video, and they are seeking a Campaign Traffic Strategy & Operations Project Intern for their US operation team. This role involves supporting various campaigns and optimizing traffic distribution to enhance e-commerce experiences for users.
Responsibilities
Support TikTok Shop platform-level campaigns and daily promotional operations, including C-side shopping guidance resource allocation, traffic distribution, campaign page operations, and merchandising strategy execution
Assist in traffic allocation and distribution strategy optimization across key surfaces such as Homepage, Shop Tab, Search, and transaction-related entry points, leveraging user behavior and supply insights to improve traffic efficiency
Conduct business and monetization-related data analysis, including traffic, CVR, GPM, GMV, subsidy efficiency, and other core business metrics to support strategic decision-making
Support campaign target planning, performance tracking, post-mortem analysis, and strategic deep dives, while helping build reusable operational frameworks and SOPs
Qualification
Required
Currently pursuing an Undergraduate/Master in Business, Economics, Statistics, Data Science, Computer Science, Marketing, or related field
Proven experience of analytical skills with proficiency in Excel/Google Sheets
An analytical and structured thinker, strong in understanding and deriving insights from data
Proven skills in communication, and problem-solving skills
Self-driven, detail-oriented, and able to work effectively in a fast-paced cross-functional environment
Preferred
Proven experience in e-commerce, consulting, or data analysis
Benefits
Interns have day one access to health insurance, life insurance, wellbeing benefits and more.
Interns also receive 10 paid holidays per year and paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year).
Interns who are not working 100% remote may also be eligible for housing allowance.
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
