Signify is a leader in lighting through bold discovery and innovation. The Technical Marketing Intern will develop technical content, conduct competitive analysis, and support marketing campaigns within the Intelligent Lighting Controls unit.
Responsibilities
Develop technical content (i.e., white papers, case studies, installation support, and product documentation) and translate complex technical concepts into engaging, easy-to-understand materials tailored for target audiences.
Conduct competitive analysis and insights on industry trends, customer needs, and emerging technologies; assist in identifying new opportunities for product positioning and marketing strategies and evaluate current portfolio for redundancy and opportunities to consolidate features.
Collaborate cross-functionally to plan and implement campaigns (i.e., email marketing, social media, webinars, and events).
Support the creation of technical assets, such as videos, graphics, presentations, and infographics.
Assist in creating and delivering product demos to showcase technical features and benefits to customers and prospects; collaborate with the product team to understand technical specifications and translate them into marketing collateral.
Qualification
Required
A current student pursuing a bachelor's or master's degree in marketing, computer science, engineering, or related
Keen interest in technology and able to grasp technical concepts quickly; controls experience preferred but not required
Basic understanding of product development
Excellent written and verbal communication skills with attention to detail
Proficient in Microsoft Office Suite; experience with Adobe Creative Suite and UI a plus
Able to work onsite in Eden Prairie, MN, from February 2 - May 22, for 20 - 40 hours per week
Must be legally authorized to work in the United States without current or future company sponsorship needs.
Preferred
Controls experience preferred but not required
Benefits
Company subsidized benefits plan offerings that includes Medical and a Health Savings Account.
Signify provides lighting products and systems for homes and professional segments It is a sub-organization of Philips.
