Kontoor Brands is a portfolio of iconic lifestyle brands, and they are seeking a Summer Intern for their DTC Ecommerce Strategy. The intern will analyze eCommerce trends, support marketplace expansion efforts, and evaluate AI-driven tools to enhance site performance and business efficiency.
Responsibilities
Conduct Ecommerce Trend Analysis: Identify emerging trends in customer behavior, product performance (styles, colors, fits, trends), and promotional effectiveness. Provide actionable insights to optimize site merchandising and enhance engagement for customers and Rewards Program members
Support Marketplace Expansion Strategy: Research and rank potential new marketplaces for product feed submission based on reach, ROI potential, and alignment with brand objectives. Help prioritize opportunities that drive incremental revenue and brand visibility. Support active projects. Support an active TikTok Shops pilot test across multiple brands
Evaluate and assist with AI Tool Support: Review AI-driven tools for eCommerce optimization, assess recommendations, and support integration into workflows. Ensure the business leverages cutting-edge technology to improve personalization, efficiency, and decision-making
Qualification
Required
Currently enrolled in an accredited undergraduate program at a College/University and able to receive a paid internship
Eligible to work in the US without restrictions
Have previously demonstrated leadership skills through school, extracurricular activities and/or community involvement
Exceptional at taking on challenges and using your particular set of skills to create solutions
A self-starter, ability to work with others in a team environment, with a passion for helping others
Knowledgeable of Microsoft Office (Excel, Word, PowerPoint, Teams, etc.)
Pursuing a Bachelor's degree in Digital or Traditional Merchandising, Digital Marketing or Analytics, Business Administration, Apparel Studies or related field
Completed course work
Technical Skills (i.e. MS Office, Power BI, Tableau, SAP, etc.)
A desire to learn and report on new findings, insights and trends
Preferred
Benefits
Discounts on our apparel
Four weeks of Paid Parental Leave to eligible employees who are new parents
Flexible Fridays
Tuition Reimbursement
Kontoor Brands (NYSE: KTB) is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®.
