Haleon is a purpose-driven consumer company focused on everyday health. The Shopper Marketing Coordinator will support the development and execution of shopper marketing programs aimed at enhancing brand engagement and driving conversion across Canadian retailers.
Responsibilities
Support the implementation of shopper marketing activations across regional accounts, including retailer‑specific programs and the localization of key initiatives such as Get Well, Stay Well, Canada Soccer, GLP‑1, and others
Coordinate the resizing, trafficking, and delivery of creative assets to ensure on‑time, high‑quality execution
Assist in the development and rollout of integrated marketing campaigns - partnering with the shopper marketing team to brainstorm, plan, and execute innovative plans
Contribute to in‑store marketing development by collaborating with design teams to create disruptive, consumer‑centric materials that clearly communicate key messages and enhance the shopper experience
Support retailer‑specific requests, including flyers, media briefs, loyalty program submissions, website updates, and related deliverables
Liaise with internal teams and external vendors to ensure accurate, timely delivery of assets and program materials
Prepare presentation materials such as sell‑in decks, recaps, visual mock‑ups, and key discussion documents for retailer meetings
Assist in day‑to‑day communication between Haleon and retail partners, ensuring alignment, responsiveness, and smooth program execution
Collaborate cross‑functionally to ensure marketing initiatives ladder up to broader business priorities and support Haleon’s commercial objectives
Maintain and organize product libraries, toolkits, and regional account assets to ensure accuracy and accessibility
Track budgets, support purchase order creation, and assist with other operational activities tied to shopper activation needs
Compile post‑activation summaries, performance recaps, and shopper insights to inform continuous improvement for internal sharing
Qualification
Required
Must be available for the total duration of the 12-month contract
Enrolled (or graduated within last two years) in Business or Marketing studies at a post-secondary institution
Basic understanding of marketing principles and passion for consumer marketing/brand building with an eagerness to learn
Ability to champion initiatives from start-to-finish
Strong problem-solving skills, with ability to think both analytically and creatively
Excellent written, verbal communication and interpersonal skills
Comfortable working with various digital tools and platforms, including social media management and analytics platforms
Ability to manage multiple competing priorities in a fast-paced environment
Strong organizational skills with high attention to detail and accuracy
Proficiency in Microsoft Office applications (Excel, PowerPoint, Outlook)
Preferred
Proficiency in French is considered an asset
Benefits
Competitive compensation
Inclusive, diverse, and collaborative culture
Hybrid model in a modern office located in Mississauga
Fitness centre and bistro onsite
Haleon is to deliver better everyday health with humanity.
