Portfolio Growth Marketing – Digital Marketing Intern
Newark, DE
Internship
Hybrid
Intern
Sallie Mae is the nation’s leading provider of private student loans, dedicated to empowering students on their educational journeys. They are seeking a motivated Digital Marketing Intern to assist in executing various paid digital marketing campaigns, providing hands-on experience in performance marketing and campaign management.
Responsibilities
Support the setup, optimization, and ongoing management of paid search, display, video, and paid social campaigns across varying digital advertising platforms
Assist in managing campaigns on Google Ads, Microsoft Ads, Meta Ads, Amazon Ads and LinkedIn Ads
Identify relevant keywords for campaigns through research and analysis
Research on competitor advertising strategies and share findings to improve current campaigns
Track the performance of paid search campaigns through key metrics such as CTR (Click-Through Rate), CPC (Cost Per Click), CPA (Cost Per Acquisition), and conversion rates
Help run A/B tests for ad creatives, bid methodology, landing pages, and other campaign elements to improve performance
Assist in preparing regular reports to provide insights into campaign performance, trends, and opportunities for optimization
Monitor and adjust bids and budgets for paid media campaigns to maximize ROI
Assist in managing paid ad campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads
Work closely with the marketing team to brainstorm, plan, and execute campaigns that align with the company’s goals
Qualification
Required
Currently enrolled in an accredited university pursuing a degree in Marketing or Advertising
Open to undergraduate level students with expected graduation dates of Dec 2026 - May 2027
