Abbott is a global healthcare leader that helps people live more fully at all stages of life. They are seeking a Brand Management Intern who will be responsible for the day-to-day management and implementation of key tactics within consumer or healthcare professional initiatives, working cross-functionally with the marketing brand team to accelerate brand growth.
Responsibilities
Understand 4 P’s of Brand
SWOT analysis
Business Drivers
Success Metrics
Competitive Assessment
Develop a strategic plan based on identified problem to solve; using all available resources
Show initiative and ownership of project
Complete project tasks and provide next steps to execute plan during final presentation
Provide updates on project status to mentors and manager
Provide formal mid-point presentation of project(s)
Deliver final presentation to Sr. Leadership
Show initiative to develop relationships with marketing and cross-functional team
Understanding of Brand P&L
Brand specific / Project specific budget management
Investment Recommendation
Marketing task tool
Insights and Creative Brief writing
Medical, Legal and Regulatory review process
Qualification
Required
Completed at least three years of college education before beginning internship
Must be enrolled in school the semester following your internship
Pursuing a bachelor's degree in: Marketing, Communications, Management, or Project Management
Initiative to identify opportunities and develop plans to drive business performance
Strong communication and collaboration skills
Business analytics and KPI tracking capabilities
Proven digital marketing skills
Authorized to work in the United States without requiring sponsorship now or in the future
Preferred
Strong academic performance (GPA = 3.0/4.0)
Relevant marketing and leadership skills
Desire to work in the healthcare field
Demonstrated oral and written communication skills
